Allyn’s Jewelers has added a Web site where customers can buy directly on line.

It all a part of an effort to accommodate a customer-base that extends across the country

“We have customers all over the country and when they come back for the holidays, they come in and shop with us,” Charles Betts, with Allyn’s, said “We want to make a convenient way to reach our store.”

Within the next week or so Allyn’s expects to add the service of Paypal that will allow the store to sell merchandise directly from the Web site.

Items from all of the jewelry categories will be featured on the site including men’s and ladies fancy jewelry, watches, and solitaires. Crystal and brass items will be added later, said Betts who is in charge of the Web site.

“I want to get our basic merchandise up and running,” he said. “The Web site will continue to change and evolve as we go.”

The Web site is what Betts terms a “conglomeration” of what every one associated with the store would like to see, he said.

“If you click into the products category, you will see the regular price and the sale price,” he said. “It will bring up a blow up of the item with the description.”

Allyn’s Jewelers opened in 1930 at 309 Center St. by H. Thomas “Ted” Allyn and is now in its second generation of operation with Tom Allyn. Customer base ranges from Texas, Florida and California.

“Over 78 years we have built up quite an array of customers,” Betts said. “They have had to relocate. … This is the next step for our business. This is the next step to step out in cyberspace to offer this kind of business.”