Hoss Cat Express taking clothing store#039;s goods on the road
Published 12:00 am Thursday, October 10, 2002
If you cannot come to Hoss Cat Clothing, Hoss Cat will come to you.
As the Hoss Cat Express 32-foot trailer hits the road, owner Donnie Townsend is excited about the opportunity to branch out and have a mobile store.
"The most amazing thing about the trailer is that now I have two stores," he said. "The Express has everything my main store has."
He said a great benefit is that after arriving at a location he can have the entire store up and running within 20 minutes.
The trailer is stocked specifically for the stop it will make that day, and is loaded each morning to deter people from trying to break into it.
It can display 2,400 pairs of pants, 1,200 jackets and coats and more than 500 T-shirts and accessories, he said.
"Twenty years ago shoe salesmen used to do this," he said. "Today, nobody has taken the initiative."
Last week, Townsend took his show on the road to the Paul Bunyan Festival in Nelsonville.
He was met with rave reviews from customers and city officials, he said.
"The people at the Forestry Division said Nelsonville will never be the same," he said.
Another purpose of the Express is to determine if cities are viable locations for another Hoss Cat. So far, every city he has visited has welcomed him and invited him back, Townsend said.
"One of the main reasons for the trailer is to allow me to know which way to expand," he said. "It can show us a pattern where future retail locations need to go."
Townsend said he has also found a high need for the mobile store right here in Lawrence County. He visits job sites like Duke Energy and the Marathon-Ashland pipeline construction site. He will travel to the Big Sandy Power Plant in Louisa, Ky., on Thursday.
"There was no way for these guys on job sites that work seven 12-hour shifts to do their shopping and get their goods," he said. "I couldn't very well expect them to walk through my doors, so I had to take it to them."
Overall, Townsend said he is pleased with the progress his business has made and hopes to add more trailers in the future.
"This is a way for me to educate people about Hoss Cat," he said. "It allows me to overcome stereotypes within my own community to let people know I do carry regular sizes as well."