SOUTH POINT — It’s another way to draw attention to the growing industrial park in South Point, both day and night.

It’s the blue and silver 42-foot tall sign that rises at the opening of The Point on U.S. 52, to notify potential businesses of the 500 plus acre park.

“It had an instant attraction from the highway,” according to Dr. Bill Dingus, executive director of the Lawrence Economic Development Corp.

That is why Paris Signs of Huntington, W.Va., won the bid for designing and installing that marker and a comparable one on the County Road 1 boundary of The Point.

“It played up the name extremely well and it has allocated space for (listing) the various tenants,” Dingus said.

The sign can be altered to allow up to 24 tenant names. And when the sun goes down, the sign glows from high-efficiency lighting tubes.

“At night, all you see is the lighted emblem,” Dingus said. “The answer to any type of business where you are trying to reach the public is the visibility and accessibility.

“This has visibility from the highway. The U.S. 52 corridor connects downtown Ashland to downtown Huntington. It is one of the highest trafficked highways in the region.”

The total project consisting of two entrance signs and roadway markers within The Point came in under $100,000.

“It was a great bargain for what it is doing for the area and the region. That was part of our overall plan to put in white vinyl fencing and signs that bring prestige and quality to The Point,” Dingus said. “When you travel the nation, you see many of the industrial parks. Its message to the nation’s people is that people in Lawrence County do care about the aesthetics.”

Also Mullins Construction is expected to start work this week on the fifth spec building at the park. It will be a 60,000-square foot, 35-foot tall structure with the capacity to handle four 20-ton cranes. It should be ready by the fall.

“It is being built for heavy manufacturing,” Dingus said. “It has to capacity to bring goods to rail on County Road 1.”

This will be the fourth building put up by The Point. A fifth is being constructed by J&H Erectors.