Citifinancial changes name

Published 9:51 am Thursday, June 30, 2011

The CitiFinancial office located at 315 Vernon St. in Ironton will change its name to OneMain Financial beginning Friday.

District manager Leslie Dean said the name change will not impact the products and services customers have come to know and appreciate.

“We’ll continue to work with each customer, one-on-one, to find a loan option that’s right for them and be here when they need us,” Dean said. “The new name better fits who we are and what we do.”

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OneMain Financial’s Chief Executive Officer, Mary McDowell, said, “We’re excited to open our doors today as OneMain Financial, a brand we think will really connect with consumers. We’re proud of the fact that we’re able to meet our customers where, when, and how they want to be met, right here in Ironton.”

Dean added, “It’s gratifying for me, and everyone at the branch to know we’re helping our neighbors.”

OneMain Financial employees include Lisa Easthom and Adam Kurtz.

To celebrate the new name, the OneMain Financial Branch will hold a sweepstakes throughout the month of July. Customers and members of the community may be eligible to win a Blu-ray* player.

In addition, an official launch celebration event will be held at 11 a.m. Friday at 315 Vernon St.

“I encourage customers and members of the community to stop by the branch and say hello, enjoy some light refreshments, enter the sweepstakes and learn more about OneMain Financial,” Dean said.

The celebration event is free and open to the public. The event will be attended by local leaders including Mayor Rich Blankenship.