Consultants to give marketing feedback
SOUTH POINT — As Lawrence County’s economic leaders work to show off southern Ohio in the best possible business light, those doing the pitching are going to get some tips on what they are doing right or wrong.
“We are looking inward at our marketing efforts and changing our strategy in order to be a bit more relevant,” Viviane Vallance, of the Greater Lawrence Chamber of Commerce, said.
The Lawrence Economic Development Corporation is teaming up with the state of Ohio and AEP to work with Insite Consultants, a national consulting firm to get feedback on the presentations it makes to attract businesses to the county.
“It gives us the broker perspective and the company perspective,” Vallance said. “In the past we would get leads from the state or a broker and they would request specific types of information. … Whether we land that company or not we don’t get any feedback.”
Insite clients have included Mercedes, BMW and Caterpillar.
“We want to be as strong as we can be,” Dr. Bill Dingus, executive director of the LEDC, said. “With subsequent evaluations of materials and presentation, there is the likelihood for success.”
Insite will work with the LEDC on marketing The Point industrial park in South Point and with the Scioto County Port Authority on property between Hanging Rock and Wheelersburg.
This week the LEDC will have its first conference call with Insite consultants and actually make a mock-up presentation to be critiqued by the end of June.
“Working with Insite, we will see our strengths and weaknesses,” Vallance said. “It will be a positive, eye-opening experience.”