Archived Story

Wendy’s getting makeover

Published 10:08am Tuesday, December 10, 2013

SOUTH POINT ­— The Wendy’s in South Point is getting an aesthetic makeover for which the burger restaurant’s customers asked.

Like several other locations in the nationwide quick service chain, the Wendy’s in South Point will receive a more modern look.

“Based on consumer feedback Wendy’s decided to completely overhaul the interior and exterior of the South Point location,” said Emily Mannion, marketing manger for the Wendy’s Company. “It is part of a comprehensive brand transformation to reinvent our restaurant environment, with a more contemporary design.”

Aside from the look, the remodeled eatery will also offer other customers amenities such as a fireplace and free Wi-Fi to add to the dining experience. The additional amenities, and the updated design is all derived from feedback received during a nationwide research project conducted by the Wendy’s Company.

“Wendy’s studied every aspect of the costumers’ experience when the decision to redesign our restaurants was made,” Mannion said. “Consumers really liked the new contemporary look and enjoy spending time in the dining room near the fireplace.”

The remodeling of the South Point location is nearing completion and Mannion says it should be finished in time for the Christmas holiday.

“Our initial target date was for the end of the year, but now it looks like it will be open before Christmas.”

 

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