Proctorville duo gearing up for weekend paintball war

Published 12:00 am Friday, April 2, 2004


- Adrenalin is pumping and pulsing their unique level of paintball action today, Saturday and Sunday during the Draxxus Ultimate Madness being held at the Big Sandy Superstore Arena.

The 4th annual paintball tournament is where the Tri-State's largest paintball team, Adrenalin, will participate in the 3-on-3 events. Adrenalin and Adrenalin Rush are the teams heading up in the weekend splash bash.

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Adrenalin team members James Graley and Chad Fuller, both of Proctorville, provide more than splatter-patter for the growing sport. They are the creators and business partners for Adrenalin Products Inc., a fast-growing sideline business that caters to any whim

for which the serious paintball player could pine.

While Graley takes care of administrative, sales and business affairs, Fuller deals in product development, sales and technical support/repairs. Their business is run from a small warehouse in Proctorville where they actually build paintball markers in addition to selling their own private- label paintball aptly named the Adrenalin Ball.

The paintball markers Fuller custom builds, the Adrenalin Impulse and Adrenalin Angel, are top-of-the line and caters to more than the backyard paintball player - with a price tag of $800 to $2,000.

"They're not just any paintball guns…they're the Ferraris of paintball guns," Graley said.

According to Fuller, the customized paintball guns take about two months to build. They start with a two-and-a-half-pound block of raw aluminum. That block is then transformed by craftsmanship and a computerized machine and sent to California for anodizing.

The anodizing process means the marker will be colored and/or customized with signs or pictures to personally represent the user's preferences. "We can provide a paintball gun with Bengals colors and logos or more personal, radical colors," Graley said.

They plan on introducing a new marker, the Adrenalin Shocker, in the Summer. Custom-made accessories are also made for other people's markers and they offer repair services.

Like all growing business owners, Fuller and Graley are looking to the future. "We're wanting to expand. We're looking at opening up a store and a field," Graley said.

Currently, 90 percent of Adrenalin's business is generated by the Internet. With 2,000 cases of paintballs sold annually to all 50 states and 17 countries, a high-traffic Web site featuring more than 1,000 different paintball products and equipment , there's room for expansion.

Adrenalin Rush ranked 4th in world amateurs a couple of years ago and have participated in many competitions to include France and Los Angeles.