Ochocinco joins Super Bowl coverage
CINCINNATI — Chad Ochocinco and other prominent NFL players will be asking the questions and giving reports during Super Bowl week.
The media-savvy Bengals receiver plans to attend news conferences and parties leading up to the title game in Miami, gathering insights from coaches, players and celebrities for his array of social networks.
He’ll have help in the unprecedented plan. Redskins tight end Chris Cooley, Ravens Pro Bowl running back Ray Rice and Cardinals Pro Bowl defensive lineman Darnell Dockett also will be toting microphones and tossing questions at the Colts and the Saints — and maybe even commissioner Roger Goodell.
It’s the first such venture since the receiver formed his “Ochocinco News Network” with Motorola.
“It’ll be something new, something never done before,” Ochocinco told The Associated Press in a phone interview from Miami, where he played in the Pro Bowl on Sunday night.
Ochocinco and his three helpers plan to function as reporters, updating a Web site and a Twitter feed during the week. The players have hundreds of thousands of regular followers on their personal Twitter accounts and other social network platforms.
They expect to attend media sessions where players and coaches are available, conduct interviews with guests at the media headquarters, and provide behind-the-scenes glimpses at the nightly Super Bowl parties in Miami.
The goal is to provide players’ reactions to the whirlwind week.
“That’s what everybody wants to hear,” Ochocinco said. “They want to hear the players’ perspective. They don’t want to hear what the other (media) outlets say about what they feel is going on. People want to hear what the players feel about the events, the whole nine yards.”