Ads don’t show entire picture

Published 12:10 am Sunday, October 26, 2014

With a little over a week until Election Day, we are continually inundated daily and in many cases hourly with political advertisements.

Unfortunately, most of the ads we see in today’s political arena either attack their opponent outright or want to tell us why their opponent is not the right choice.

We want to see a balance as to why a candidate thinks their opponent is wrong and what they will do to help the residents of the country, state, district, county or city.

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In the grand scheme, what is really gained? The voters see these ads and in some cases feel only two options exist. Either vote for the lesser of two bad choices or in some instances not vote at all.

The landscape of politics needs to change in our country, both by officials once they are elected and during campaigns.

Should political advertising tell the voters the negatives of their opponents? Sure. But should an entire campaign strategy be about those negatives? Absolutely not.

The voter needs to also know why a candidate is the best choice and what they bring to the table to help their constituents move forward.

So during this political season, take each political advertisement with a grain of salt, do your own research on each candidate, and make the decision you feel will represent your needs.

Ultimately, the truth is somewhere in the middle of all the propaganda that is being spewed. It is important to find it and not depend on what is being presented.