Profile edition is labor of love

Published 12:00 am Sunday, February 22, 2015

Each October, our team here at The Tribune sits down to begin putting the pieces together and making a final plan for the next edition of Profile.

While we don’t officially start until October, Profile, for us, is a lot like a sports season in today’s age — there is no off-season.

We bring all the information that has been gathered throughout the year and formulate what we feel will ultimately be a quality product for readers and advertisers.

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November and December are somewhat hectic, but the fun really begins in January until the product is sent off to the printer in early February.

There were stressful times throughout the project and some long days and nights, but the credit goes to the entire staff of The Tribune.

Over the past several years, we have moved from a traditional newsprint based format and replaced it with a magazine-style format. As each year passes we are always looking for ways to improve the product and this year was no exception as we decided to change the way the edition is bound. Ultimately, this allows the product to have an enhanced shelf life that is beneficial to both our advertisers and readers.

The 2015 edition of Profile presents what we feel are compelling stories, design that is creative and a bevy of local advertisers who feel as strongly as we do that Lawrence County residents are the ones who aid in making their businesses strong.

This year, we chose a “Then and Now” theme that focused on people and places throughout the county from a standpoint of their past and present.

This is truly a team approach to produce a product like this each year, and I want to take the time to thank all the members of The Tribune staff whose efforts you see in this year’s edition of Profile.

First, thanks goes to Debbie Milem, Cindy Jo Staton and Angela Ibarra in the circulation department who work with all the dedicated newspaper carriers to ensure that the newspaper reaches your door or one of our many rack and dealer locations.

Shirley Justice and Bonita Creger along with Shawn Randolph, Lisa Floyd and Doug Doug Pinkerton in the advertising department who worked with closely with our advertisers to showcase their products and services to our readers. Without the great support of our advertisers, this product would not be possible each year.

Our editorial staff of Michelle Goodman, Benita Heath, Dustin Melchior, Brandon Roberts, Jessica St. James and Jim Walker crafted all the stories featured in this year’s edition.

Kandi Thompson and Kelli Jameson piece the puzzle together each year to ensure each part of Profile fits and makes everything look good.

Bo Elliott, Gary Cochran, Jay Wiseman and Donald Hill in our production department worked diligently to ensure the all the packaging is done correctly and distribution to the carriers runs smoothly.

Most of all, I want to say a special thanks to you, the readers and advertisers, who allow us to produce these projects. I truly hope that you enjoyed this year’s edition of Profile.

While the focus in the immediate time is on the printed edition, we hope to get the digital version uploaded to our website in the coming days.

We would love to get your feedback on this year’s Profile edition, and if we did not include something that you may find interesting, please let us know because we are already looking at Profile 2016.


Josh Morrison is the general manager at The Tribune. To reach him, call 740-532-1441 ext. 16 or by email at