Shopping local benefits entire community

Published 11:15 am Wednesday, November 18, 2015

In his Sunday op-ed piece, Tribune general manager Josh Morrison nailed it about shopping local and supporting your neighborhood small businesses.

The Institute for Local Self-Reliance conducted perhaps the simplest study of the local multiplier effect in several small Maine communities.

The study examined how much of a dollar spent at a local independent store is re-spent in the local area as payroll, goods/services purchased from area businesses, profits spent locally by owners, and as donations to area charities. The study found each $100 spent at local independents generated $45 of secondary local spending, compared to $14 for a big-box chain.

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Small Business Saturday America’s annual salute support small business is Saturday, Nov. 28. That’s less than two weeks way.

Ironton aLive has teamed up with local merchants, restaurants and businesses for a Saturday full of special sales, events and activities. Details can be found at

There’s still time for local business owner to get involved too. Contact me at 740-433-4559 or

Shop Small. Shop Ironton. Shop Lawrence County.


Steve Call