Celtics join NBA uniform ad sellouts

Published 2:10 am Thursday, January 26, 2017

BOSTON (AP) — The Boston Celtics will take to the parquet court next season wearing a General Electric Co. logo on their uniforms.
The team said Wednesday it has a three-year deal that makes the company its exclusive data analytics partner. The agreement calls for a GE patch — in green and white, not the traditional GE blue — on jerseys above the player’s left breast.
The Celtics are the third NBA team to announce a deal to wear a sponsor’s patch on its jersey since the league gave the go-ahead. The Philadelphia 76ers and Sacramento Kings also have deals that were worth a reported $5 million apiece.
Financial terms of the Celtics deal were not announced.
GE moved its headquarters from Connecticut to Boston last summer.

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