Braidy Atlas to supply BMW

Published 1:32 pm Wednesday, May 1, 2019

GREENUP, Ky. — Braidy Atlas has announced on Monday it will collaborate with BMW to supply aluminum to the car maker’s plant in South Carolina.

The aluminum mill and BMW is working on the creation of a plan for cooperation with sustainability and technical/qualification for the future supply of series 5000x and 6000x automotive aluminum sheet. Included is a comprehensive closed-loop recycling strategy leveraging Braidy Atlas’ logistically optimal location in Ashland, Kentucky and in close proximity to BMW’s car production plant in Spartanburg, South Carolina.

Lord Gregory Barker, executive chairman of EN+ and recently named co-chairman of Braidy Atlas said, “This groundbreaking collaboration is just the beginning of opportunities as we competitively combine the highest quality aluminum with the lowest-carbon content yet, together setting an exciting new standard not just for North America but our industry globally.”

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Braidy Atlas recently announced its intention to become the first North American rolling mill to use 100 percent green inputs from inception. As the first U.S. rolling mill to obtain a low-emissions air permit from the Federal EPA, Braidy has targeted 20 percent lower emissions than competitors.

“Our low-cost, high-quality, low-carbon footprint allows material improvement in global supply chain costs for BMW as a key customer,” said Braidy CEO Craig Bouchard.

Braidy Atlas, a partnership of Braidy Industries and United Company RUSAL, is building the first new U.S. greenfield rolling mill in 37 years. Braidy Atlas is also the first North American mill that will exclusively use high-quality, low-carbon prime aluminum inputs.