A new image: Ironton Wendy’s completes month-long remodel

Published 9:22 am Thursday, May 16, 2019

When Wendy’s reopened its Ironton location on Wednesday morning, customers could see several changes in the restaurant.

The North Fourth Street location underwent an “image activation,” Brent Irvin, director of operations, said.

“There are several new pieces of kitchen equipment,” he said. “We’ve redone the front room, the floor, the ceilings, the restrooms and the dining rooms. And there’s been a major refresh on the exterior.”

The location had been closed for two weeks, for the second part of the work.

“We started on April 15, so it’s been exactly one month,” Katie Vetter, marketing director for the location, said.

The Ironton Wendy’s has been owned by Schmidt Family Restaurants since 1992 and last underwent a remodel a little over 10 years ago,” Irvin said.

Vetter said the image activation plan is under way in the 40 restaurants the franchise owns in Ohio, Kentucky and West Virginia.

The company said the interior showcases open, bright dining areas, with multiple seating options, while dining room enhancements include music, TV and consumer WiFi.  The register area now has backlit static menu boards and more than 100 beverage options are available from a Coca-Cola Freestyle machine.

Customers arriving on Wednesday for the reopening were treated to a free Junior Frosty.

“We’re happy to be back open for this community,” Vetter said.

Wendy’s was founded in 1969 in Columbus by Dave Thomas and has more than 6,000 locations worldwide. The image activation plan is taking place in its restaurants nationwide.